What does Insights show?
Insights shows performance over time, top assets, top campaigns, top sources, and available location or device patterns.
- Traffic over time.
- Top assets.
- Top campaigns.
- Top sources and placements.
- Country and device breakdowns where available.
How should I read Insights?
Start with the total movement over time, then ask which asset, campaign, or placement caused that movement. The best next action is often to share a winning asset more intentionally or fix an asset that gets traffic but low engagement.