SGNLSGNL

Scans vs visitors vs interactions

Understand the difference between scans, visitors, and interactions in SGNL analytics.

Similar words can mean different things in analytics, so SGNL keeps the core terms simple and consistent.

What is a scan?

A scan is a QR-code-specific interaction that begins when someone scans the QR code.

What is a visitor?

A visitor is the person or device that interacted with the asset. Visitor counts are analytics estimates, not proof of a real-world identity.

What is an interaction?

An interaction is a meaningful tracked event such as a click, scan, PDF view, or download, depending on the asset type.

Important

Low-level PDF telemetry like reading pings supports PDF analytics without inflating the main total interaction count.