What is a channel?
A channel is the broad place or medium where the asset is shared, such as print, WhatsApp, email, social media, website, event, or in-store.
What is a placement?
A placement is the specific instance of that channel, such as Front desk poster, July WhatsApp broadcast, or Sales email.
Why do channels and placements matter?
This metadata helps you understand where performance came from, compare print and digital sharing, and make decisions without guessing from memory.