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Referrals Use Cases

Use cases for creating and measuring referral journeys.

How to Create a Referral Program for Your Business

Learn how to create a referral program with clear rewards, unique links or codes, simple sharing and measurable outcomes.

Referral Code vs Referral Link: What’s the Difference?

Understand the difference between referral codes and referral links, when to use each, and how they can work together.

How to Create a Referral Link

Learn how to create referral links for customers, employees, creators and campaigns, and how to measure the activity they generate.

How to Create a Referral Code

Learn how to create unique referral codes for customers, employees, creators, partners and campaigns.

How to Track Referral Links and Codes

Learn how to track referral links and codes across clicks, visits, leads, customers, purchases and offline referrals.

How to Build a Customer Referral Program

Build a customer referral program with clear incentives, unique links, simple sharing and reliable referral measurement.

How to Track Word-of-Mouth Referrals

Learn how to make word-of-mouth referrals more measurable with referral links, codes, QR codes and clear outcome definitions.

How to Create an Employee Referral Link or Code

Create unique employee referral links or codes and compare which employees generate interest, leads and qualified referrals.

How to Create Referral Links for Influencers, Creators and Partners

Create unique referral links for influencers, creators and partners, and compare traffic with qualified conversions.

Referral Codes for Small Businesses: A Simple Guide

A practical guide to using referral codes for customers, employees and partners without building a complicated affiliate system.

Referral Program Examples for Small Businesses

Practical referral program examples for cafés, stores, service businesses, online shops, employees, creators and partners.

Referral Program Metrics: What Should You Actually Track?

Learn which referral program metrics matter, from participation and clicks to qualified customers, revenue and reward cost.