Google Reviews guide
How to Get More Google Reviews for Your Dental Clinic
Ask patients for honest feedback after an appropriate completed interaction while keeping the request optional, discreet and focused on their experience.
Dental care can involve anxiety, pain, privacy and an ongoing course of treatment, so review requests require more care than ordinary retail or hospitality requests.
A better objective is to help nervous prospective patients understand what interacting with the clinic is actually like.
The wider business case is covered in Why Google Reviews Matter. Use the companion guide on how and when to ask to design the request responsibly.
Quick Answers
Ask after an appropriate completed appointment or in a neutral follow-up—not before treatment or while a patient is in pain or distressed.
They can offer a neutral, optional way to share feedback, subject to applicable privacy, professional and local regulatory requirements.
No. Do not connect treatment discounts, products or other benefits to a Google Review.
1. Ask After the Appointment, Not Before
The patient needs a completed interaction to evaluate. Do not place the request before treatment or make it feel like part of receiving care.
2. Use the Post-Appointment Message
A neutral thank-you or routine follow-up can include an optional review link when appropriate. Keep clinical information out of the public request.
3. Ask After a Patient Voluntarily Compliments the Team
When a patient praises communication, comfort or staff behaviour, acknowledge it and offer a neutral way to share that experience publicly.
4. Focus on the Clinic Experience, Not Medical Details
Invite feedback about communication, organisation, accessibility and the general experience. Never script what health details a patient should disclose.
5. Put a Discreet QR at Reception
Reception can be an optional physical touchpoint after the appointment. The prompt should be discreet and must not be monitored by staff.
6. Add the QR to Take-Home Material
Aftercare sheets or appointment material can include a small review route, provided it does not distract from important care instructions.
7. Ask After Successfully Helping an Anxious Patient
If the patient later volunteers that the team made them feel safe, a neutral request may be appropriate. Never exploit anxiety at the vulnerable moment itself.
8. Don’t Ask While Someone Is in Pain or Upset
Care and resolution come first. Automation should suppress requests when the practice knows the patient is distressed or has an unresolved concern.
9. Don’t Review-Gate Patients
Do not show the public review route only to patients predicted to be positive while diverting others. Build a fair, neutral process.
10. Use Different Review Links for Different Locations
Each clinic should direct patients to the correct Business Profile and track engagement separately so location-level decisions are possible.
11. Compare Reception QR With Follow-Up Messages
Measure scans and link opens as engagement with the request. Do not infer that each interaction created a published review.
12. Learn From the Reviews
Repeated comments about waiting, explanations, friendliness or accessibility are operational signals. Protect privacy while using aggregated themes to improve the practice.
A Simple Dental Review System
- 1
Choose an appropriate completed appointment or neutral follow-up moment.
- 2
Ask about the clinic experience without requesting medical details or a particular score.
- 3
Offer a discreet link or QR and let the patient act privately.
- 4
Separate locations and touchpoints, then learn from aggregated themes rather than individual health information.
Create the destination and downloadable QR with the Google Review Link Generator. If the request happens over WhatsApp, the WhatsApp Link Generator can support the customer conversation.